The Importance of Purpose Driven Marketing
His Purpose!
Ryan's family and foundation didn't advertise his product as your everyday water bottle. They made sure to emphasize the purpose behind each water bottle and let consumers know that each purchase gets the foundation a few dollars closer to building another
Growing Your Brand Through Social Media Marketing
So you’ve bought the site, now it’s time ...
Side Hustle Secrets
In order to find the right side hustle for you, think of activities you do frequently in your everyday life. Consider the activities that you do regularly and dedicate your time too. Consider which daily activities you could monetize and manage along with your regular job as another consistent source of income.Â
There are many potential side hustles out there that you could tap into, you just have to have the initiative to want to do it. For example, you could become a thought leader, in which you would build a following online and create digital ad campaigns that would make you income.You could also advertise on Fiver offline as a middle man, and find people on fivver to complete or generate projects or assignments for ...
The Effective Online Business Blueprint
Transitioning your business online will help you become more efficient not only by saving you time and money but also by exponentially growing your business. Ask yourself how you can expand your business exponentially by learning how to do your own internet marketing on a consistent basis. Your customer acquisition (also referred to as your customer journey) is a long process and costly process in an offline business because it relies heavily on good marketing, advertising, and sales strategies. With an online business your acquisition can be done in a short period of time and in a more affordable way that is more cost effective.
How To Become An Influencer
Understanding your brand's overall value or purpose is the key understanding your brand power. Start by creating a brand that speaks to your purpose. Your purpose has to be clear, concise, and proven. When constructing a purpose consider the things you enjoy or what you are passionate about and consider if you would be able to turn that into a business. Like I always say, "If you focus on your passion you just have to worry about catching the season," meaning that as long as you are focused on your passion your only concern should be finding the right time to pursue it.Â
Secrets To Finding Your Niche
Well before you can find your niche it is important that you understand what a niche is. A niche is defined as "a specialized segment of the market for a particular kind of product or service." In order to find your niche it’s best to ensure that you are pursuing something, weather a talent, hobby or occupation, that you are passionate about. Apart from pursuing something that you're passionate about you should also seek something that is already engrained in your personality. Finding and understanding your niche can help you determine if your hobby or passion can eventually be monetized or even turned into a business.Â
Before you find your niche think about things you are already passionate about or certain activities that you are involved in regularly. Once you have a few ideas in mind make sure to do a little research. Go online and see what information you can find on your ni...
The Digital Profit Machine!
Do you ever wish there was a way that you could make money without having to give up so much of your time?Â
Well there is!Â
With Private Label Rights you can make any digital product such as; ebooks, online courses, websites, or affiliate marketing sites one time and resell them over & over & over. You do the work one time to produce a digital product and continue to make a profit on that same product. With PLRs you can make money without consuming so much of your time because you could access, create, or sell a PLR online 24 hours a day.Â
What's the secret behind PLRs?
 The secret is EverGreen. Many people aren't familiar with the term EverGreen so to elaborate on the term Evergreen is a concept known as creating a product that is so relevant and universally useful that it will be forever useful to your target consumer. So when you are considering which type of digital product to produce make sure to choose an EverGreen industry that will be relevant and popular for many years to come. Wh...
Entrepreneurial Success
What's been holding you back from starting that business you've always wanted? For many of us, the one thing that holds us back from becoming a successful entrepreneur is simply the lack the knowledge of where to begin.Â
The aspect that entrepreneurs dread most is estimating or calculating costs associated with starting up your business. According to the US Small business administration, most small home-based micro-businesses can concur start-up costs anywhere from $2,000 to $5,000. Before starting up your business experts do suggest that you accumulate approximately 6 months of Fixed Costs for your business. It is always better to be financially prepared before beginning your business. But there is no need to stress yourself or give up on becoming a successful entrepreneur simply because you lack funding. There are multiple funding options that you could consider such as business loans, crowdfunding, grants, investments, as well as your personal savings.Â
Take into consideration that yo...
#Marketing Monday's
Authors
Sandra Weston
Executive Director
Sandra is co-founder of OnPurpose Academy an educational division of OnPurpose Media Group to teach entrepreneurs the fundamentals of digital marketing. Sandra has a vast background in Sales & Marketing in Real Estate Finance.
Aileen B.
Social Media Marketing Specialist
Aileen is putting her Marketing Degree from Georgia State University to good use by helping OnPurpose Academy entrepreneurs with digital marketing strategies.
