Have you ever wanted to pursue your passion as a business but didn’t necessarily know how to find you niche? 

Well before you can find your niche it is important that you understand what a niche is. A niche is defined as "a specialized segment of the market for a particular kind of product or service." In order to find your niche it’s best to ensure that you are pursuing something, weather a talent, hobby or occupation, that you are passionate about. Apart from pursuing something that you're passionate about you should also seek something that is already engrained in your personality. Finding and understanding your niche can help you determine if your hobby or passion can eventually be monetized or even turned into a business. 

Before you find your niche think about things you are already passionate about or certain activities that you are involved in regularly. Once you have a few ideas in mind make sure to do a little research. Go online and see what information you can find on your niche. See if you can identity any other activities, passions or hobbies that other people in your niche participate in. This could help you expand your community and get a better understanding of your niche. 

You might wondering how you go about monetizing your niche, right? 

Well for starters before you monetize your niche it is essential that you appeal to what people in that you service or products appeal to the targeted community and also appeal to other ventures that they are interested or passionate about. Once you have a better understanding of those you have to decide how much time, money and effort you are willing to put in in order to get your business as far as you want to take it. Some people may what to take it as far as making merchandise and creating websites for their products and some may just want to take an approach that takes less effort and consumes less of their time. Money may also play a factor into how far you can take your business, talent, service, or product. Consider weather you want to fund your business entirely from the ground up or if a more passive income approach such as  Affiliate marketing is a better strategy for your. 

Regardless of how you plan to fund your business or which approach you seek to generate income having the appropriate online presence is important to reach and find your niche. This is where online marketing comes in handy and really plays an influential role in how fast you can expand your business and how effectively you can find, target  And reach your niche. At OnPurpose media not only do we offer online marketing services but we also have an online course to help you acquire all the information you need on understanding and finding your niche to become to prosperously expand your  passion and talents into a business.