Firstly it is important to understand the role social media plays into effective marketing. Social media marketing means building a social following by providing constant value to your audience. At the same time, it means communicating with your audience, building your network and letting people feel as though they are getting to know you or your brand But it can also mean advertising. Social media advertising is a particular form of advertising with a lot of unique advantages. In this case, we’re going to look at Facebook Ads in particular and why this is an incredibly powerful tool when combined with the right social media campaign. 

Facebook Ads is what is known as a PPC marketing platform. That stands for ‘Pay Per Click’, which essentially means that as an advertiser, you only get charged each time someone actually clicks on yo