Most creatives come into the industry not knowing how to get their brand to its full potential. That is frequently because they don't understand that their purpose is their brand power. You have to understand both your power and brand power in order to become an influencer in your industry. 

Understanding your brand's overall value or purpose is the key understanding your brand power. Start by creating a brand that speaks to your purpose. Your purpose has to be clear, concise, and proven. When constructing a purpose consider the things you enjoy or what you are passionate about and consider if you would be able to turn that into a business. Like I always say, "If you focus on your passion you just have to worry about catching the season," meaning that as long as you are focused on your passion your only concern should be finding the right time to pursue it. 

 

Once you identify your purpose, and establish your values you should be able to generate a story that portrays your mission statement. Through your mission statement you should be able to find people that share the same mission and support your cause. Generating a suitable mission statement will allow you to target the right group of people and can even help you align yourself with the right company. Aligning yourself with the right company that shares your mission can help you gain exposure as well as recognition. Having a valuable mission statement, with a proper form of communication will affect your reach, and essentially determine how influential you will become. 

In order to become a successful influencer you have to learn how to make people love what you say and love what you sell. An influencer needs to be able to transmit the idea of value and understand how attaching value to their product increases their brand power. For example, many people are willing to pay $80 for a black T-Shirt made by Gucci as opposed to paying the same price for the same Walmart T-Shirt. Why is that? That is because Gucci has expanding their brand value over time which has allowed them to increase their prices and become more profitable. Consumers are willing to pay MORE for value, quality and consistency. All it takes to become an influencer in your industry is getting others to understand your mission statement and love and your brand and align with your purpose. At OnPurpose Academy we have the Purpose 101 course that not only helps you understand the value of having a purpose behind your product, but also helps you identify your passion and how it could be monetized.