Entrepreneurial Success

What's been holding you back from starting that business you've always wanted? For many of us, the one thing that holds us back from becoming a successful entrepreneur is simply the lack the knowledge of where to begin. 

The aspect that entrepreneurs dread most is estimating or calculating costs associated with starting up your business. According to the US Small business administration, most small home-based micro-businesses can concur start-up costs anywhere from $2,000 to $5,000. Before starting up your business experts do suggest that you accumulate approximately 6 months of Fixed Costs for your business. It is always better to be financially prepared before beginning your business. But there is no need to stress yourself or give up on becoming a successful entrepreneur simply because you lack funding. There are multiple funding options that you could consider such as business loans, crowdfunding, grants, investments, as well as your personal savings. 

Take into consideration that your fixed costs exclude other costs such as marketing, advertising, and branding costs. It may sound overwhelming to incur enough funds to cover both start-up and essential developmental costs but there are so many affordable marketing and branding solutions to consider. You can get top-notch quality marketing and branding services without spending a fortune. Starting a business can be very costly but it helps to find platforms that help you minimize expenses in the long run. 

Another obstacle you may have to face on your journey to becoming a successful entrepreneur is finding customers and getting leads while on a budget. As a start-up business its not very cost-effective to pay thousands for potential leads and target certain customers. We live in a digital era where its never been easier to target consumers online in various affordable platforms. With some research, you can find a platform that can provide you with lead generation that fits your budget. 

Before starting your business, consider what your brand value is and how you will communicate your value to the masses in order to trigger their purchase behavior. Attaching an impactful or purposeful story behind your product can add value to your brand in a unique way that resonates with your target market. Increasing your brand value goes hand in hand with raising your monetary value as well. There are a few services online that help you identify your purpose, understand the value, and brand your company accordingly. 

OnPurpose Media Group, LLC is one of the upcoming digital marketing platforms that offer digital marketing services at affordable prices and can even help you get your business started online.  The company also started OnPurpose Academy to help a new business and upcoming digital marketers learn very quickly how to create results for their business digital marketing