Mastering amazon FBA

Amazon FBA stands for "Fulfillment By Amazon" and it means that Amazon will store and deliver products of your choose and directly send them to your customers. Fulfillment by Amazon makes it easy for entrepreneurs to operate a product based business on a large scale without the need for staff or warehousing. People are intrigued by the thought of conducting business through Amazon by Fulfillment but don't know the obstacles they could face when running such a large scale product based business. For instance, on Amazon you would have THOUSANDS of competitors that are outsourcing the same product and targeting the same exact market, so the real question would be; how you would you stand out amongst the rest? 

The first step to standing out is to master the basics such as: choosing a product, setting up listings, and conducting product marketing. Once that has been complete the next stage of Amazon FBA is centered all around branding. Branding along with customer reviews is what will allow you to stand out amongst competitors to get the best results for your business. When it comes to branding it helps to establish your brand and logo and make sure your logo is front and center on all your products to help increase your brand awareness. When choosing a product make sure to purchase "white label" products so that their logos aren't present which allows you to brand your store.  Selling on Amazon would take care of the exterior packaging, but you still should consider your own personal packaging within the Amazon exterior package. Packaging helps build brand awareness and it is one of the simplest ways to get name recognition into a household. Amazon packaging can be identified distinctly from any other shipment delivered to a consumer's home. The better quality the packaging the higher your brand value will be compared to competitors, but be careful to consider your cost and not risk losing your profit due to overly expensive packaging.

Customer service and customer satisfactions are both equally important in elevating your brand. Providing great customer service not only pleases the customer, but it makes them want to shop with you again. Happy customers leave great reviews and when it comes to a product based business everyone knows that is a business' life line. One bad review is enough to steer the consumer away from your business and straight into your competitor. Strive to provide great customer service every chance you get to maximize customer satisfaction and limit any negative reviews. 

Becoming successful and generating profit by running a product based business on Amazon FBA is definitely obtainable. Don't' let a saturated market steer you away from pursing a successful product based business. All it takes is building your brand and out smarting your competitors. There are plenty of great online resources to help guide you through the Amazon FBA process. OnPurpose Academy has affordable digital resources such as the Amazon FBA training course to guide you through product selection, market research, branding and setting up product listing. The course can be found on their website https://www.onpurposeacademy.com/store